Take a ‘Walk in the Woods’ for forestry


The forestry industry has launched a new effort to promote forests and the people who work in them. Walk in the Woods includes a detailed website, a series of videos and social media channels.

Colin Moseley, chairman of Seattle’s Green Diamond Resources, was one of the leaders of the effort as chairman of the North American Forest Partnership.

Members of the North American Forest Partnership, a diverse group of individuals, companies, state agencies, the U.S. Forest Service, non-profits and professional organizations committed to the management of sustainable, healthy forests, recently launched a first-of-its-kind communications effort – Walk in the Woods. The effort tells the stories of the men and women who work in the forest sector in the U.S. and Canada and opens a dialogue about the important work they do as caretakers of precious forest resources.

…The initiative is born from research which studied the attitudes and perceptions of North America’s forest resources. The research uncovered differences in understanding among the forest sector and the public around key topics such as deforestation, forest management and the sustainability of forest resources.

“We learned that while people care deeply about forests, they often come to a conversation about what happens in them with only part of the story. This notion of a ‘Walk in the Woods’ is a way to explore the ‘why’ behind what happens in the forest and build a broader understanding for the many important roles that forests play in our everyday lives,” said Colin Moseley, Chairman of the Board, North American Forest Partnership and chairman of Green Diamond Resource Company. “That’s why it’s critically important that we come together to communicate our work and the social, environmental and economic values that forests provide.”

Make sure to join the effort on Facebook and Twitter and become part of the conversation.

“Now more than ever, it is important to demonstrate how choices we make today impact the future of our forests,” said Katie Fernholz, Executive Director, Dovetail Partners. “We’re excited about this partnership and the diverse community it includes, all of whom share a commitment to the future of forests and a shared ethic of responsible stewardship.”

“When people appreciate all the benefits we receive from forests,” said Rebecca Barnard, National Forestry Programs Manager at the National Wild Turkey Federation, “they understand the importance of keeping forests as forests. When we recognize and value the diverse benefits our forests provide, including wildlife habitat and recreational opportunities, we will wisely manage and conserve our forests for future generations.”

Walk in the woods with us by visiting www.walkinthewoodswith.us, and following Walk In the Woods on Facebook and Twitter.